Total Male Performance Optimization for Men 35+
More Than Workouts. More Than Hormones.
A Complete System for Strength, Energy, and Longevity.
PRIME by PHI is a physician-aligned, coach-led performance program built for men over 35 who want to feel strong, capable, focused, and confident again—without guesswork, burnout, or quick fixes.
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WHO PRIME by PHI IS FOR
PRIME by PHI is designed for men who:
Feel weaker, slower, or more fatigued than they should
Are frustrated with inconsistent training or stalled progress
Have tried diets, workouts, or TRT without lasting results
Want structure, accountability, and intelligent coaching
Care about performance and long-term health
This program meets you where you are—and builds forward.
WHAT MAKES PRIME by PHI DIFFERENT
Most programs focus on one variable at a time.
PRIME by PHI integrates every system that drives performance.
✔ Structured strength & performance training
✔ Hormone-aware nutrition guidance
✔ Recovery & regeneration (massage, sauna, red light)
✔ Stress & lifestyle optimization
✔ Testosterone coordination when medically appropriate
✔ Digital tracking + in-person accountability
We don’t treat lab numbers.
We build performance systems.